They saw a pretty decent jump in their key demos:
WYSP’s decision to return to rock three months ago seems to be working well – though, predictably, success has came at the expense of competitors. According to the November Arbitron report, WYSP (94.1) finished second in cumulative weekly audience among listeners ages 18 to 49 – a 35-percent rise since mid-September.
WYSP’s move coincides with a 16-percent drop in “cume” among that demo at rival WMMR (93.3).
Top station WBEB (101.1) – the front-runner among adult listeners by a wide margin – slipped 7 percent. Classic hits WOGL (98.1) was up 8 percent. Top 40 WIOQ (102.1) was down 3 percent. Alt-rock WRFF (104.5), logging huge numbers since its May sign-on, was down 3 percent.
Ratings did not reflect Kidd Chris, who started on mornings Oct. 26. Expect word shortly that Couzin Ed will do afternoons, and that a new-to-Philly jock will do nights. Spike (Brett Eskin) will start Monday on middays.
Perhaps I, and many others, were simply wrong in saying that fans would stop tuning in. If anything, they tuned in and brought their friends with them. These numbers are essentially entirely based off of when they went from talk to rock. This is before Chris’ big jump to mornings at 6-10am. Go Chris!
THE STREETS WILL RUN RED WITH BLOOD!